Aro Howler Seal Pup (20cm) by Steiff

Aro Howler seal pup by Steiff. Aro Howler is a proud Steiff seal pup made of soft, bright white plush. His short-pile grey snout reveals the colour he will one day become. His jet black nose, mouth and characteristic whiskers are stitched. He props himself up briefly with both flippers before quickly swimming off again. He has a stainless steel “Button in Ear” on his left fin. His tail fin and the bean bag in his lower belly help keep this soft and cuddly seal pup on course as he swims.

The Steiff Group is a sixth generation family business founded in 1880 by Margarete Steiff in Giengen an der Brenz. Margarete Steiff started manufacturing toys when she created the Elefäntle from a pattern she found in a fashion journal. The felt elephant, intended as a pincushion, soon became popular as a children’s toy. The very first Steiff catalogue was published soon after, and shows not only elephants but also monkeys, donkeys, horses, camels, pigs, mice, dogs, cats, rabbits and giraffes. The Margarete Steiff felt goods factory was founded in Giengen, Germany in 1893 and Steiff manufacture remains in the same town to this day.

Richard Steiff was the favourite creative nephew of Steiff founder Margarete. He attended the School of Arts and Crafts in Stuttgart and studied in England before joining the still small company in 1897. He was often found in Nill’s zoo in Stuttgart, where he was inspired by the brown bears and drew them. From these drawings and sketches, Richard developed the world’s first teddy bear with movable arms and legs in 1902, the “Bear 55 PB”. Margarete was not convinced at first, but allowed Richard to exhibit the bear at the Leipzig Toy Fair in 1903. There it initially attracted little attention until an American dealer saw the potential in the little plush bear with moving arms and legs, and immediately ordered 3,000 bears. This is how the Steiff teddy bear’s worldwide popularity began, and as early as 1907, the teddy bear had moved into a million children’s rooms and became a beloved companion for a lifetime. The teddy bear with the “Button in Ear” is now famous worldwide.

In 2009, Steiff joined forces with Schulte, who supplied Richard Steiff with the fabric for the world’s first Teddy bear in 1902. This makes Steiff the world’s only manufacturer of soft toys with their own weaving mill and control of the entire manufacturing process.

Size: 20cm.

100% Polyester. Synthetic filling.

Machine washable on a delicate 30 degree wash.

Suitable for 3 Years+.

Product code 063886.